Interactive Video Wins Customers Quickly

Every piece of research we see confirms that video content, in one shape or form, is a critical part of your sales and marketing toolkit

Watch our interactive video below to see how an interactive video works or read the text below to find out more. Interested? Then call us on 0117 901 2345 to talk about how we can help you produce a video tailored to your company. Every customer has a different set of requirements so pricing varies. Some companies just want a video with soundtrack, others need a script developed with a voice over and we can certainly help. Projects costs start from £1500.00 and the return on investment can be faster than other forms of content.

There are good reasons why video works

We humans are conditioned to watch movement as part of our survival instinct and our eyes absorb and process visual information much faster than the written word.

Add audio to the mix and you have all the right senses paying attention to your messages and drinking in the information you are presenting.

Naturally, it's important to tell your story in an interesting and entertaining way so that you can stimulate the viewer to react to your call to action, during or after they have seen the video.

Often the challenge with video is not quite knowing where to start and where to use video and that's where we can help you. We work with you and your team, to produce videos to accelerate your business

Did You Know

  • Video sells - 73% of us are more likely to buy something when there is a video about it. 76% of businesses say it helps them increase traffic and dwell times on their pages producing more leads. 95% of viewers are more likely to remember a call to action after watching a video compared to 10% when reading it.
  • Video promotes - People share video on social media 12 times more than text posts. 85% of people say they want to see more videos from vendors
  • We remember 83% more from video than from the written word
  • Video can be interactive - that's not something most companies can offer
  • It can complement your existing and text-based content*

Where Companies Use Video Effectively

Website: Use video on your website to explain a product or service, show people how to use something or with a customer testimonial. You can also capture your staff or executives on camera to present the company or products, directly to a visitor on demand.

Email: Explain features and benefits and lead them to your call to action. Send videos from your sales team.

Social Media: Explain what you do and the benefits it brings, show features or results other customers have experienced

Landing pages: Use explainer videos as your sales person on the page to convince prospects with the information that's most likely to cause a click on that call to action button

Sales tools:Video can support your sales people by providing them with a tool that can explain something they may not be expert in and give them access to experts who can properly articulate real benefits that get people to buy.

Customer Service: Reduce your customer support loads by using video to explain and show how something is done or a product is used

Want to take that to the next level? We can create interactive videos which will make you really stand out!

So how do you your videos work harder to compete for attention? The likely answer - make them interactive! Research we carried out, showed us that interactive video is a service we should provide to clients who want to accelerate their lead generation, conversions and compete with larger firms. And so we now offer interactive videos and interactive explainer videos at affordable prices.

Interactive Video for Everyone

The top 5 reasons your competitors and other companies are not using interactive video are;

  • Typical costs have been larger than available budget when using a typical agency - we are not typical - we are cost effective
  • They don't have the skills to create them in-house nor the resources
  • They don't understand how it works or the benefits on offer to them
  • They do not think you will be able to produce these powerful marketing tools
  • They don't know about us!

At The-Marketing-Department we aren't typical, and we've considered all of those points in designing our new service, so we can deliver interactive videos for you at a cost-effective price.

But before all of that, we'll discuss your needs with you to make sure you do understand what interactive videos can really do for your business and how they work.

Benefits of Interactive Content

  • Interactive video content generates 2x more conversions than passive content (Kapost)
  • 88% of marketers say interactive content differentiates them from their competitors (Business2Community)
  • Interactive content generates 4-5x more pageviews than static content (LinkedIn)
  • 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018 (DemandGen Report)
  • 79% of marketers agree interactive content has reusable value, resulting in repeat visitors and multiple exposures (Business2Community)
  • 91% of B2B buyers prefer to consume interactive and visual content (DemandGen Report)

(From BrightCover Demand Metric Report)

To help you make the most of your video opportunity with your content, we offer explainer and promotional videos which can explain the merits and capabilities of your product or service. Call us on 0117 901 2345