Views and Opinions from our Marketing Experts
Secrets and examples of great landing pages
Companies spend $92 to get people to their pages but just $1 to convert them according to Eisenberg Holdings.
This made me shudder and also surprised Instapage who, motivated by this, have analysed 100 landing pages and critiqued them to see what works and what doesn't.
In Instapage's words "Why would anyone throw money down the drain like that? We're guessing it is probably happening out of ignorance, but if you want more conversions, you can't afford to ignore landing page trends, best practices, and A/B testing.
This is why we decided to take on a colossal task. We've chosen 100 landing page examples and critiqued them on their optimization efforts to show you exactly what works and what doesn't when it comes to CRO."
The examples they cite you may be familiar with, for instance Outbrain and Infusionsoft - one of our firm favourites. Their article can be found here.