Views and Opinions from our Marketing Experts

Calling All Unicorns!

Calling All Unicorns!

We're always on the lookout for great examples and excellent examples of marketing to share but......
This email was just trying a bit too hard:

From: xxxxxx
Date: 3 July 2017 at 06:00:21 BST
To: "Gideon Luke"
Subject: Do you fart glitter and ride to work on a unicorn?

Yes that's right.......this was the email subject line of a recent email we received as a subscriber.
The whole email continued in a rather rambling, unconnected narrative....

I idolised my [...] colleagues in sales, thinking they were part Aslan, part trouser-press and part Waitrose card.

With random references to bodily functions......

Just like you and me, they have guts and bowels and toilet rituals.

We received this email recently, it's a genuine attempt to reach out to me as a subscriber. Their CTA was to ask us to sign up to some workshops.
Ok, so it does follow some of the key principles of best practice.

1. A subject line that makes you stop, think and open
2. Short sentences, spaced into 'Bucket Brigades" - to keep the reader reading.
3. A clear CTA at the bottom of the email (not shown)

Unfortunately it left us cold. For tips on crafting effective emails check this -
5Tips To Sanity Check Your Email Marketing