Views and Opinions from our Marketing Experts

Outpourings from our team and some invited guests. We share views, ideas and commentary on all things marketing. We love to hear your views and comments, so don't be shy about sharing your opinion - the comments box is always open!

How do you spot customer churn?

Gideon Luke

Seems obvious perhaps but it can be more difficult than you think and disguised by the figures. Let's take an example - you look at the amount of business you did in a quarter last…

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4 Reasons you get customer churn in software products

Gideon Luke

With cloud-based systems and browser-based software rising, there's now more focus on managing customer churn. Customers who pay monthly can leave unpredictably leading…

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Considering Retention vs Acquisition Costs

Gideon Luke

Quite often we see customers who focus on new business and the acquisition costs, but have you ever compared your acquisition costs with retention costs? What are retention costs? Upselling, Loyalty programs, physical deliverables, service costs that support the…

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Measuring Customer Retention

Figured out what your real customer retention rate is? Not everybody has. Conversations about measuring retention I have, seem to end one of two ways - either yes we've got that nailed or nope we're trying to figure out how we measure it. To those who claim 70-80%+…

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Planning to Fail by Failing to Plan?

Stefan Gleisner

According to a recent survey* of global risk experts, new technologies were identified as one of the top three most underestimated risks and…

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Sell, Buy, DIE!

Gideon Luke

Congratulations you just generated a new customer! Now what? You have spent time, effort and marketing budget finding that account, identifying who's who and driven them successfully from the top of your sales funnel, all the way through to the bottom and…

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Is there anybody out there? How to write marketing copy that people actually read.

Guest Blogger - Rachel Barker of Real Communication

Are you boring your customers? Or, even worse, scaring them off? In this week's guest blog we invited Rachel Barker from Real Communication explain how to write clear and relevant content that will leave your audience hanging on your…

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Liar Liar Your Facebook Reputation Is On Fire!

Facebook has announced the global rollout of a new tool designed to let people review businesses they have purchased from. Research among users who had purchased from Facebook advertisers revealed that the biggest gripes are: Businesses who mis-represent products Businesses who quote inaccurate shipping times This is all in the…

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Six Reasons to Collaborate in Business

Guest Blogger Tamsen Garrie, Alpha-Associates

When was the last time you considered collaboration as part of your growth strategy? We have invited Tamsen Garrie of Alpha-Associates to share her views in…

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Don't Lose Sleep Over Your Marketing

Guest Blogger - Kaye King of Quercus Marketing

If you are a small business owner or sole-trader with great plans to grow your business then a solid marketing plan is essential. Social media, websites, brochures, blogs, leads, Facebook Ads, PR, email newsletters, GDPR, digital marketing, leaflets, ChatBots, advertising........................the list is endless. Maybe you're feeling…

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The 'What do you want?" Approach to customer service in restaurants and pubs

I just wanted to share a personal experience, which typifies an issue that so many restaurants, pubs and bistros fail to address. It's a biggy - it's CUSTOMER SERVICE! Last weekend, on a beautiful sunny Sunday, we decided to go out for brunch and enjoy the beachfront views…

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It's Star Wars Day - May the 4th Be With you

Gideon Luke

Today's important questions - Does Cambridge Analytica represent the demise of the Death Star? Is Donald Trump actually a Sith lord and is Kim Jong-un really an Ewok? It's a fair cop - I'm a Star Wars fan and I'm looking forward to…

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A Designer's Eye View of Brand Creation

Guest Blogger - Suzi Hull, Founder of Hullo Creative

When you think of a brand, the first thing that usually comes to mind is visual - typically a logo or colours that represent that product or service. We all associate Coca-Cola with the way they write the word and the colour red, Mercedes is a silver star and of…

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Why Giveaways Are Not 'Just' Giveaways?

Guest blogger Chani Martin of MMS Printing & Promotions

Exhibitions and business shows are a great way to network and get in front of potential customers and clients. You should always include a budget for 'giveaways' and we've invited Chani Martin of M&M Printing & Promotions to share her expertise…

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5 Quick & Easy Blog Ideas - Free Download

Struggling to know what to write in your blog? This might help........Download our FREE list of 5 quick and easy blog ideas to get you started. Even the most reluctant blogger…

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GDPR for Marketing Professionals

GDPR for Marketing Professionals - Part I - DATA, Produced in consultation with Sevin Cyber Security Sign up now for these useful insights Part I - Questions on…

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Humanising Websites and Engaging Visitors

With opinion from Jiaqi Pan @ Landbot.io

At The-Marketing-Department we always looking at new ways that bring value to the engagement customers have with vendors and their websites. An idea we consider to be a tremendous development in online interaction is…

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GDPR for Marketing Professionals

Who else wants to know how GDPR affects marketing? Sign up for these exclusive insights now and find out! Recently we've found that questions about GDPR are coming from various places in our customer's organisations not…

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Get Facebook Working For Your Business

Paula Luke

Now the dust has settled around the Facebook changes announced in mid-January it's a great time to look at how you can take advantage of the great opportunities Facebook offers…

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Why Social Video is Critical for 2018

Just last week BuzzSumo a round-up of the most shared Facebook content in 2017. We love summaries like this as they are so…

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And the Email of the week goes to.....

Varonis - Congratulations for a well-balanced customer centric Email! No... really I love their email - it's great and shows how a company can give itself a personality through tone of voice and also humanise normally…

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Worried That GDPR Spells Armageddon for Email Marketing?

Are you already reviewing your email databases to ensure compliance with new GDPR regulations? Although the law comes into effect on 25th May 2018, the data you currently hold should already comply. You need a record of 'unambigious consent' from each subscriber........ Far from being armageddon, GDPR is a…

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Calling All Unicorns!

We're always on the lookout for great examples and excellent examples of marketing to share but...... This email was just trying a bit too hard: From: xxxxxx Date: 3 July 2017 at 06:00:21 BST To: "Gideon Luke" Subject: Do you fart glitter and ride…

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How To Inspire and Innovate Your Thinking Every Week

Great businesses are really just ideas machines; churning out new products, services and creative ways to sell and market what they offer. But how do you keep your thinking fresh and inspired enough to keep…

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Are You Clowning Around With Content Marketing?

"People don't buy from clowns," was the view of American advertising pioneer Claude C Hopkins back in 1920s. Of course today we see humour being used…

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What United Airlines did right in Chicago!

Absolutely nothing! They just couldn't have done any more wrong. This is indelible proof that in some companies the customer just don't matter to them and nor does their brand image. In fact, United Airlines could not have…

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5 Tips To Sanity Check Your Email Marketing

Do your email open rates suck? You may be investing a lot of time and money in your email marketing. But are…

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GDPR is coming in May 2018 - What does it mean for your company and marketing?

Data protection legislation has been changing and the new GDPR (General Data Protection Regulation) laws will come into force next March - just a year away! You…

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How Often Should I Post On Social Media?

If we had £1 for every time we are asked by businesses how often they should post on social media, we'd be wealthy. If we knew the full answer we'd be relaxing by a beach house in the Caribbean. Of course, we have a good idea of what…

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Best Time, Place and Platform For Content By Business Sector

Competition for audience is intense. There are more than 2 million blogs published across the globe everyday. Who wouldn't love to know what types of content perform best, when most sharing peaks and on which platforms? There's lot of research around the topic, one of the most recent and…

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Content Marketing - Is The Infographic Really Dead?

We rate Moz and Rand Fishkin for their insightful views on SEO and content marketing. When they were cited in a recent report about content marketing we had to have a closer look. The headline that grabbed our…

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7 Deadly Sins - Offend The Customer

Tell the customer they are wrong! Oh dear....not the crowd pleaser you thought it would be? In the last blog we discussed how sales people can condemn products and cited a shocking…

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7 Deadly Sins – Condemn Your Products and Your Staff

Condemn the product the customer wants to buy and burn a perfectly good sale. Or condemn your sales staff to zero…

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Black Friday Cyber Monday Our Top Secret Tip

Your email inbox and SMS inbox has probably been straining with the overload of Black Friday, Black Friday Week and Cyber Monday messages…

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Power of Social Media in The Search for a #CupForBen

The power of social media can be used to harness the energy and support for many different causes. In recent months the debate over Brexit and Election2016 in…

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7 Deadly Sins - Don't Disgrace Your Business

This is the first in a short series of blogs based on personal experience, highlighting the 7 deadly sins committed on a daily basis by…

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What are we reading to keep up to date? Well we'll let you into a secret...

It's difficult keeping up to date with many of the marketing posts out there so we've put together our own Flipboard magazine so you can see what we read too. The content is curated, sharable and worth reading if you are growing your marketing expertise or…

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Secrets and examples of great landing pages

Companies spend $92 to get people to their pages but just $1 to convert them according to Eisenberg Holdings. This made me shudder and also surprised Instapage who, motivated by this, have analysed 100 landing pages and critiqued them to see what works and what doesn't. In…

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