Views and Opinions from our Marketing Experts

A Designer's Eye View of Brand Creation

Guest Blogger - Suzi Hull, Founder of Hullo Creative

When you think of a brand, the first thing that usually comes to mind is visual - typically a logo or colours that represent that product or…

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Why Giveaways Are Not 'Just' Giveaways?

Guest blogger Chani Martin of MMS Printing & Promotions

Exhibitions and business shows are a great way to network and get in front of potential customers and clients. You…

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Is there anybody out there? How to write marketing copy that people actually read.

Guest Blogger - Rachel Barker of Real Communication

Are you boring your customers? Or, even worse, scaring them off? In this week's guest blog we invited Rachel Barker from Real Communication explain how to…

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5 Quick & Easy Blog Ideas - Free Download

Struggling to know what to write in your blog? This might help........Download our FREE list of 5 quick and easy blog ideas to get…

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GDPR for Marketing Professionals

GDPR for Marketing Professionals - Part I - DATA, Produced in consultation with Sevin Cyber Security Sign up now for these useful insights Part I - Questions on Protecting Data Q: Do I have to work out what data I have, where it…

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Humanising Websites and Engaging Visitors

With opinion from Jiaqi Pan @ Landbot.io

At The-Marketing-Department we always looking at new ways that bring value to the engagement customers have with vendors and their websites. An…

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GDPR for Marketing Professionals

Who else wants to know how GDPR affects marketing? Sign up for these exclusive insights now and find out! Recently we've found that questions about GDPR are coming from various places in our customer's organisations…

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Get Facebook Working For Your Business

Paula Luke

Now the dust has settled around the Facebook changes announced in mid-January it's a great time to look at how you can take advantage of the great opportunities Facebook…

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Why Social Video is Critical for 2018

Just last week BuzzSumo a round-up of the most shared Facebook content in 2017. We love summaries like this as they are so helpful for new year planning! Not surprisingly, music videos lead with 3 of the…

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And the Email of the week goes to.....

Varonis - Congratulations for a well-balanced customer centric Email! No... really I love their email - it's great and shows how a company can give itself a personality through tone of voice…

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Worried That GDPR Spells Armageddon for Email Marketing?

Are you already reviewing your email databases to ensure compliance with new GDPR regulations? Although the law comes into effect on 25th May 2018, the data you currently hold should already comply. You need a record of…

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Calling All Unicorns!

We're always on the lookout for great examples and excellent examples of marketing to share but...... This email was just trying a bit too hard: From: xxxxxx Date: 3 July 2017 at 06:00:21 BST To: "Gideon Luke" Subject: Do you…

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How To Inspire and Innovate Your Thinking Every Week

Great businesses are really just ideas machines; churning out new products, services and creative ways to sell and market what they offer. But how do you keep your thinking fresh and inspired enough to keep those innovative ideas flowing? Getting away from your day-to-day environment can really help…

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Are You Clowning Around With Content Marketing?

"People don't buy from clowns," was the view of American advertising pioneer Claude C Hopkins back in 1920s. Of course today we see humour being used by a growing number of businesses to promote and sell…

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It's Star Wars Day - May the 4th Be With you

It's a fair cop - I'm a Star Wars fan and I'm looking forward to all the clever things people will do online especially today on "Star Wars Day". I'm…

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What United Airlines did right in Chicago!

Absolutely nothing! They just couldn't have done any more wrong. This is indelible proof that in some companies the customer…

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5 Tips To Sanity Check Your Email Marketing

Do your email open rates suck? You may be investing a lot of time and money in your email marketing. But are you getting the ROI you deserve? Never be afraid, or too proud to go back to basics.…

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GDPR is coming in May 2018 - What does it mean for your company and marketing?

Data protection legislation has been changing and the new GDPR (General Data Protection Regulation) laws will come into force next March - just a…

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How Often Should I Post On Social Media?

If we had £1 for every time we are asked by businesses how often they should post on social media, we'd be wealthy. If we knew the full answer we'd be relaxing by a beach house in…

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Best Time, Place and Platform For Content By Business Sector

Competition for audience is intense. There are more than 2 million blogs published across the globe everyday. Who wouldn't love to know what types of content perform best, when most sharing peaks…

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Content Marketing - Is The Infographic Really Dead?

We rate Moz and Rand Fishkin for their insightful views on SEO and content marketing. When they were cited in a recent report about content marketing we had to have a closer look. The…

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7 Deadly Sins - Offend The Customer

Tell the customer they are wrong! Oh dear....not the crowd pleaser you thought it would be? In the last blog we discussed how sales people can condemn products and cited a shocking example of one particular retailer. Out of curiosity, a strange sense…

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7 Deadly Sins – Condemn Your Products and Your Staff

Condemn the product the customer wants to buy and burn a perfectly good sale. Or condemn your sales staff to zero commission by not training them properly in the first place. Still with my aging relative we went in search of white goods for the kitchen in the new…

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Black Friday Cyber Monday Our Top Secret Tip

Your email inbox and SMS inbox has probably been straining with the overload of Black Friday, Black Friday Week and Cyber Monday messages and texts. Retailers and service providers keen to jump on…

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Power of Social Media in The Search for a #CupForBen

The power of social media can be used to harness the energy and support for many different causes. In recent months the debate over Brexit and Election2016 in USA have dominated the social media airwaves. This week we have been following the story of a…

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7 Deadly Sins - Don't Disgrace Your Business

This is the first in a short series of blogs based on personal experience, highlighting the 7 deadly sins committed on a daily basis by retailers, service…

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What are we reading to keep up to date? Well we'll let you into a secret...

It's difficult keeping up to date with many of the marketing posts out there so we've put together our own Flipboard magazine so you can see what we…

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Secrets and examples of great landing pages

Companies spend $92 to get people to their pages but just $1 to convert them according to Eisenberg Holdings. This made me shudder and also surprised Instapage who, motivated by this, have analysed 100 landing pages and critiqued them…

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