Exit Mist

Views and Opinions from our Marketing Experts

GDPR for Marketing Professionals

GDPR for Marketing Professionals - Part I - DATA, Produced in consultation with Sevin Cyber Security Sign up now for these useful insights Part I - Questions on Protecting Data Q: Do I have to work out what data I have, where it is and how I'm using it e.g. data collected on the website, SaaS systems - how could I map all that? A: Sorry to say, yes if you have any data that relates to an identifiable person or could help to identify a person, you must be able to track it irrespective of how you obtained it. Remember, a person has got a claim on how you process his or her individual data, so you must be…

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GDPR for Marketing Professionals

Who else wants to know how GDPR affects marketing? Sign up for these exclusive insights now and find out! Recently we've found that questions about GDPR are coming from various places in our customer's organisations not just the I.T. department. We are seeing all sorts of questions coming up regarding marketing data and what you can or cannot do with people's data, email marketing, how you get the proper consent as well as what notices you may have to put on your website about your data or privacy policies. Information about GDPR is freely available for everyone from the likes of the Information Commissioner's Office (https://ico.org.uk) however, we all need some interpretation of this lengthy and sometimes complicated legislation. To help us address these questions,…

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Worried That GDPR Spells Armageddon for Email Marketing?

Are you already reviewing your email databases to ensure compliance with new GDPR regulations? Although the law comes into effect on 25th May 2018, the data you currently hold should already comply. You need a record of 'unambigious consent' from each subscriber........ Far from being armageddon, GDPR is a great opportunity for any business to tidy up its databases and make sure a record of the 'unambiguous consent' is on file. Try a re-subscribe campaign A re-subscribe campaign is the chance to ask your subscribers if they want to stay on your mailing list. It will help you: 1. Purge inactive subscribers (which typically account for around 50% of subscribers on any database) and.... 2. Record the opt-in consent required for GDPR To avoid losing too…

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Calling All Unicorns!

We're always on the lookout for great examples and excellent examples of marketing to share but...... This email was just trying a bit too hard: From: xxxxxx Date: 3 July 2017 at 06:00:21 BST To: "Gideon Luke" Subject: Do you fart glitter and ride to work on a unicorn? Yes that's right.......this was the email subject line of a recent email we received as a subscriber. The whole email continued in a rather rambling, unconnected narrative.... I idolised my [...] colleagues in sales, thinking they were part Aslan, part trouser-press and part Waitrose card. With random references to bodily functions...... Just like you and me, they have guts and bowels and toilet rituals.. We received this email recently, it's a genuine attempt to reach out to me as a subscriber.…

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5 Quick and Easy Blog Ideas

Struggling to know what to write in your blog? We're here to help........Download our free list of 5 quick and easy blog ideas to get you started. Even the most reluctant blogger or startup business can take this list and create something. Click to share Look: ...........No email required just download now.

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How To Inspire and Innovate Your Thinking Every Week

Great businesses are really just ideas machines; churning out new products, services and creative ways to sell and market what they offer. But how do you keep your thinking fresh and inspired enough to keep those innovative ideas flowing? Getting away from your day-to-day environment can really help you find those 'aha' moments. When you are away from familiar surroundings your brain is stimulated, you will find yourself able to think differently and tap into the kernel of an idea that has been 'sitting' in your brain. We are lucky enough to be based only a short drive from some amazing coastline that provides the best backdrop for a weekly meeting away from the office. Our 'Weekly Beach Walk Meeting' lasts…

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