Views and Opinions from our Marketing Experts

5 Tips To Sanity Check Your Email Marketing

Do your email open rates suck? You may be investing a lot of time and money in your email marketing. But are you getting the ROI you deserve? Never be afraid, or too proud to go back to basics. Here are 5 quick tips to sanity check your email marketing efforts today. They could help your email open and click-through rate (CTR) Get Creative With Subject Lines: You need to encourage your subscribers to open your email - there's no guarantee they will even though they have signed up to receive your newsletter. Think about how many emails your audience receives daily. Make your email stands out with subject line that has impact, value and is straight to the…

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GDPR is coming in March 2018 - What does it mean for your company and marketing?

Data protection legislation has been changing and the new GDPR (General Data Protection Regulation) laws will come into force next March - just a year away! You may know this already, but it seems from conversations we are having that many companies are not aware of GDPR, or do not understand it. The new Data Protection Regulations will affect how your business does business - especially in relation to the management, administration and protection of data in the future. This is critical - all business I can think of handle some form of customer data - even BIG DATA. It's certainly an area we all need to pay attention to if we haven't started already and there's no shortage of help…

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How Often Should I Post On Social Media?

If we had £1 for every time we are asked by businesses how often they should post on social media, we'd be wealthy. If we knew the full answer we'd be relaxing by a beach house in the Caribbean. Of course, we have a good idea of what works but, despite numerous and regular studies, there is no consensus of opinion. Expert views vary immensely. Suffice to say every sector is different, every platform is different. Each business has different goals. If you're embarking on your own social media journey here are some simple tips: 1. Check out your competition- are they getting it right? 2. Find influencers in your industry and watch and follow them for valuable insights. 3. Experiment and see…

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Best Time, Place and Platform For Content By Business Sector

Competition for audience is intense. There are more than 2 million blogs published across the globe everyday. Who wouldn't love to know what types of content perform best, when most sharing peaks and on which platforms? There's lot of research around the topic, one of the most recent and revealing by ClearVoice Data goes some way to helping busy marketers create an effective content strategy across social platforms (Facebook, Google+, Pinterest, LinkedIn). The goal is to get more followers, more engagement and more traffic. Our last blog listed content types that are in the toolkit of most marketing professionals, but what will work for your business? Key Content Types "How To" articles Listicle - article in the form of a…

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Content Marketing - Is The Infographic Really Dead?

We rate Moz and Rand Fishkin for their insightful views on SEO and content marketing. When they were cited in a recent report about content marketing we had to have a closer look. The headline that grabbed our attention was 'The Age of Infographics Is Dying' - a jaw dropping claim for hardened content marketers like us!. It's hard to turn your head without seeing Infographics everywhere online; they are a go-to staple for content marketing. Looking in more detail at the Clutch Report and Moz comments, it became clear that what both were saying was more about the quality of the content as a powerful SEO tool. The two cannot be seen as separate 'They are two-sides of the same…

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7 Deadly Sins - Offend The Customer

Tell the customer they are wrong! Oh dear....not the crowd pleaser you thought it would be? In the last blog we discussed how sales people can condemn products and cited a shocking example of one particular retailer. Out of curiosity, a strange sense of humour and disbelief I went back to the same shop the next morning to see if another sales assistant had equally dazzling skills and free range to condemn products or commit any other sin. I asked a different sales person about the same white goods appliances and why they were slightly different shades of white - the response "They all go yellowish pretty quickly so it doesn't matter anyway." Well that hasn't been my experience I…

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7 Deadly Sins – Condemn Your Products and Your Staff

Condemn the product the customer wants to buy and burn a perfectly good sale. Or condemn your sales staff to zero commission by not training them properly in the first place. Still with my aging relative we went in search of white goods for the kitchen in the new house; heading for a well-known high street vendor in the UK in this case The shopping list was straightforward; a fridge freezer, a washing machine and a dishwasher. My relative browsed a while and found the items of interest at the right price point. A couple were under the brand name of "Logik" and one under Curry's own brand "Essentials", and although the units were not consistently 'white' they were fine considering…

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Black Friday Cyber Monday Our Top Secret Tip

Your email inbox and SMS inbox has probably been straining with the overload of Black Friday, Black Friday Week and Cyber Monday messages and texts. Retailers and service providers keen to jump on the bandwagon - offering you money off, free gifts, fabulous discounts...anything to get to become a customer or keep you as a customer. Whether you wanted to buy or not, it's been hard to avoid. As customers we all sign up to many websites when we create an account and purchase something. Which means our details can be used for marketing purposes (unless we've opted out when prompted). We're not so good at 'unsubscribing' to the marketing emails and SMS messages we receive - often preferring to just delete…

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Power of Social Media in The Search for a #CupForBen

The power of social media can be used to harness the energy and support for many different causes. In recent months the debate over Brexit and Election2016 in USA have dominated the social media airwaves. This week we have been following the story of a dad in our corner of the UK, the South West, as he took to social media to get help for his young severely autistic son, Ben, who will only use a particular type of cup for drinking. Dad Marc Carter, aka @GrumpyCarer on Twitter, turned to social media (Twitter and Facebook) to help him find a cup made by the manufacturer Tommee Tippee UK. The story has gone viral and captured the imagination of many in Twittersphere…

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7 Deadly Sins - Don't Disgrace Your Business

This is the first in a short series of blogs based on personal experience, highlighting the 7 deadly sins committed on a daily basis by retailers, service providers and even small business owners; discussing the sin and outlining what we believe those businesses could have done to win a sale. Over recent weeks, helping an aging relative to settle into a new home (and all the household purchases associated with that) my eyes have been opened to the shocking lack of interest from businesses to convert prospects into customers. Let's look at the 7 Deadly Sins I've discovered Disgrace, Condemn, Offend, Neglect, Obstruct, Blame and Alienate. Let's start with Disgrace Disgrace: You failed to do what you said you would do.…

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