Exit Mist

Views and Opinions from our Marketing Experts

Calling All Unicorns!

We're always on the lookout for great examples and excellent examples of marketing to share but...... This email was just trying a bit too hard: From: xxxxxx Date: 3 July 2017 at 06:00:21 BST To: "Gideon Luke" Subject: Do you fart glitter and ride to work on a unicorn? Yes that's right.......this was the email subject line of a recent email we received as a subscriber. The whole email continued in a rather rambling, unconnected narrative.... I idolised my [...] colleagues in sales, thinking they were part Aslan, part trouser-press and part Waitrose card. With random references to bodily functions...... Just like you and me, they have guts and bowels and toilet rituals.. We received this email recently, it's a genuine attempt to reach out to me as a subscriber.…

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5 Quick and Easy Blog Ideas

Struggling to know what to write in your blog? We're here to help........Download our free list of 5 quick and easy blog ideas to get you started. Even the most reluctant blogger or startup business can take this list and create something. Click to share Look: ...........No email required just download now.

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How To Inspire and Innovate Your Thinking Every Week

Great businesses are really just ideas machines; churning out new products, services and creative ways to sell and market what they offer. But how do you keep your thinking fresh and inspired enough to keep those innovative ideas flowing? Getting away from your day-to-day environment can really help you find those 'aha' moments. When you are away from familiar surroundings your brain is stimulated, you will find yourself able to think differently and tap into the kernel of an idea that has been 'sitting' in your brain. We are lucky enough to be based only a short drive from some amazing coastline that provides the best backdrop for a weekly meeting away from the office. Our 'Weekly Beach Walk Meeting' lasts…

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Are You Clowning Around With Content Marketing?

"People don't buy from clowns," was the view of American advertising pioneer Claude C Hopkins back in 1920s. Or course today we see humour being used by a growing number of businesses to promote and sell their products and services. Here at The-Marketing-Department, one of our personal favourites is the Haribo TV adverts with adults talking like small children. Tapping into emotions is a proven strategy in content marketing; nothing provokes a response more than if it makes you laugh, cry, angry, scared, excited or inspired. You can probably think of examples in your own life, sharing a funny video on Facebook, reacting to an alarming article on LinkedIn or commenting on an opinionated blog. The holy grail of content marketing…

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It's Star Wars Day - May the 4th Be With you

It's a fair cop - I'm a Star Wars fan and I'm looking forward to all the clever things people will do online especially today on "Star Wars Day". I'm warming to the idea of having particular days, weeks or months focused on a particular cause or celebration - they get people's attention and make them think a little more about an important topic or issue. I don't always want to buy a card for a special day though! I also like the irony of having Star Wars Day on "Throw back Thursday" - but how should we greet people today.....hmmm the answers pretty obvious but it's going to leave a few strangers quite puzzled, rather like when they see the…

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What United Airlines did right in Chicago!

Absolutely nothing! They just couldn't have done any more wrong. This is indelible proof that in some companies the customer just don't matter to them and nor does their brand image. In fact, United Airlines could not have done any more to severely damage their reputation and public image world-wide. Who in their right mind would now consider flying with United? Who hasn't heard about this horrific incident through the newscasts globally and social media posts? I see in a leaked memo this morning (seen by Reuters) that Oscar Munroz wrote to his staff to support their efforts and not apologising for the awful event. Apparently, they are "reaching out to this passenger to talk directly to him and further address…

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5 Tips To Sanity Check Your Email Marketing

Do your email open rates suck? You may be investing a lot of time and money in your email marketing. But are you getting the ROI you deserve? Never be afraid, or too proud to go back to basics. Here are 5 quick tips to sanity check your email marketing efforts today. They could help your email open and click-through rate (CTR) Tweet these email tips Get Creative With Subject Lines: You need to encourage your subscribers to open your email - there's no guarantee they will even though they have signed up to receive your newsletter. Think about how many emails your audience receives daily. Make your email stands out with subject line that has impact, value and…

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GDPR is coming in March 2018 - What does it mean for your company and marketing?

Data protection legislation has been changing and the new GDPR (General Data Protection Regulation) laws will come into force next March - just a year away! You may know this already, but it seems from conversations we are having that many companies are not aware of GDPR, or do not understand it. The new Data Protection Regulations will affect how your business does business - especially in relation to the management, administration and protection of data in the future. This is critical - all business I can think of handle some form of customer data - even BIG DATA. It's certainly an area we all need to pay attention to if we haven't started already and there's no shortage of help…

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How Often Should I Post On Social Media?

If we had £1 for every time we are asked by businesses how often they should post on social media, we'd be wealthy. If we knew the full answer we'd be relaxing by a beach house in the Caribbean. Of course, we have a good idea of what works but, despite numerous and regular studies, there is no consensus of opinion. Expert views vary immensely. Suffice to say every sector is different, every platform is different. Each business has different goals. If you're embarking on your own social media journey here are some simple tips: 1. Check out your competition- are they getting it right? 2. Find influencers in your industry and watch and follow them for valuable insights. 3. Experiment and see…

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Best Time, Place and Platform For Content By Business Sector

Competition for audience is intense. There are more than 2 million blogs published across the globe everyday. Who wouldn't love to know what types of content perform best, when most sharing peaks and on which platforms? There's lot of research around the topic, one of the most recent and revealing by ClearVoice Data goes some way to helping busy marketers create an effective content strategy across social platforms (Facebook, Google+, Pinterest, LinkedIn). The goal is to get more followers, more engagement and more traffic. Our last blog listed content types that are in the toolkit of most marketing professionals, but what will work for your business? Key Content Types "How To" articles Listicle - article in the form of a…

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