Views and Opinions from our Marketing Experts

Why Social Video is Critical for 2018

Just last week BuzzSumo a round-up of the most shared Facebook content in 2017. We love summaries like this as…

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And the Email of the week goes to.....

Varonis - Congratulations for a well-balanced customer centric Email! No... really I love their email - it's great and shows how a company can give itself a personality through tone of voice and also humanise normally dry topics. I came across these guys during some research…

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GDPR for Marketing Professionals

GDPR for Marketing Professionals - Part I - DATA, Produced in consultation with Sevin Cyber Security Sign up now for these useful insights Part I - Questions on Protecting…

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GDPR for Marketing Professionals

Who else wants to know how GDPR affects marketing? Sign up for these exclusive insights now and find out! Recently we've found that questions about GDPR are coming from various places in our customer's organisations not just the I.T. department. We are seeing all sorts of…

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Worried That GDPR Spells Armageddon for Email Marketing?

Are you already reviewing your email databases to ensure compliance with new GDPR regulations? Although the law comes into effect on 25th May 2018,…

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Calling All Unicorns!

We're always on the lookout for great examples and excellent examples of marketing to share but...... This email was just trying a bit too hard: From: xxxxxx Date: 3 July 2017 at 06:00:21 BST To: "Gideon Luke" Subject: Do you fart…

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5 Quick and Easy Blog Ideas

Struggling to know what to write in your blog? We're here to help........Download our free list of 5 quick and easy blog ideas to get you started. Even the most reluctant blogger or startup business can take…

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How To Inspire and Innovate Your Thinking Every Week

Great businesses are really just ideas machines; churning out new products, services and creative ways to sell and market what they offer. But how do you keep your thinking fresh and inspired enough to keep those innovative ideas flowing? Getting away from your day-to-day environment can really help…

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Are You Clowning Around With Content Marketing?

"People don't buy from clowns," was the view of American advertising pioneer Claude C Hopkins back in 1920s. Of course today we see humour being used by a growing number of businesses to promote and sell their products and…

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It's Star Wars Day - May the 4th Be With you

It's a fair cop - I'm a Star Wars fan and I'm looking forward to all the clever things people will do online especially today on "Star Wars Day". I'm warming to the idea of having particular days, weeks or months focused on a particular cause or celebration -…

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What United Airlines did right in Chicago!

Absolutely nothing! They just couldn't have done any more wrong. This is indelible proof that in some companies the customer just don't matter to them and nor does…

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5 Tips To Sanity Check Your Email Marketing

Do your email open rates suck? You may be investing a lot of time and money in your email marketing. But are you getting the ROI you deserve? Never be afraid, or too proud to…

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GDPR is coming in March 2018 - What does it mean for your company and marketing?

Data protection legislation has been changing and the new GDPR (General Data Protection Regulation) laws will come into force next March - just a year away! You may…

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How Often Should I Post On Social Media?

If we had £1 for every time we are asked by businesses how often they should post on social media, we'd be wealthy. If we knew the full answer we'd be relaxing by a…

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Best Time, Place and Platform For Content By Business Sector

Competition for audience is intense. There are more than 2 million blogs published across the globe everyday. Who wouldn't love to know what types of content perform best, when…

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Content Marketing - Is The Infographic Really Dead?

We rate Moz and Rand Fishkin for their insightful views on SEO and content marketing. When they were cited in a recent report about content marketing we had to have a closer look. The headline that grabbed our attention was 'The Age…

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7 Deadly Sins - Offend The Customer

Tell the customer they are wrong! Oh dear....not the crowd pleaser you thought it would be? In the last blog we discussed how sales people can condemn products and cited a shocking example of one particular retailer.…

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7 Deadly Sins – Condemn Your Products and Your Staff

Condemn the product the customer wants to buy and burn a perfectly good sale. Or condemn your sales staff to zero commission by not training them properly in the first place. Still with my aging relative we went in search of white goods for…

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Black Friday Cyber Monday Our Top Secret Tip

Your email inbox and SMS inbox has probably been straining with the overload of Black Friday, Black Friday Week and Cyber Monday…

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Power of Social Media in The Search for a #CupForBen

The power of social media can be used to harness the energy and support for many different causes. In recent months the debate over Brexit and Election2016 in USA have dominated the social media airwaves. This week we have been following the story of a dad…

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7 Deadly Sins - Don't Disgrace Your Business

This is the first in a short series of blogs based on personal experience, highlighting the 7 deadly sins committed on a daily basis by retailers, service providers and even small business owners; discussing the sin and outlining what we believe those businesses could have done to win a sale.…

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What are we reading to keep up to date? Well we'll let you into a secret...

It's difficult keeping up to date with many of the marketing posts out there so we've put together our own Flipboard magazine so you can see what we read too. The content is curated, sharable and worth reading if you are growing your marketing expertise…

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Secrets and examples of great landing pages

Companies spend $92 to get people to their pages but just $1 to convert them according to Eisenberg Holdings. This made me shudder and also surprised Instapage…

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